Customers and investors seek to buy value, which is always relative. To determine relative value, the people you are selling your product or equity to are going to put you up against your peers, as they define them, and against other opportunities available to them. So, if you don't position yourself properly, they will position you.
Growing companies seeking access to the capital markets or to be acquired must properly position themselves within their competitive marketplace and as an investment opportunity. The only way to accomplish this effectively is to understand your markets through thorough market research. Only then can you package, position and present the value of your company and the investment opportunity in a way that will inspire your audiences to act affirmatively.
As one of the cornerstones of our approach, American Global Fund conducts extensive and ongoing market and industry research that is used to help properly position the investment opportunity within the scope of the competitive marketplace and to establish relative valuation and merits of the investment opportunity. We dig deep and search wide to establish appropriate market trends, benchmarks and best practices that will support the story that is being told. We also use our findings to help establish and support market value and transaction comparables and to formulate potential valuation measurements, trading multiples, and return scenarios.
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